Campania Region
Come generare un processo virtuoso di partecipazione del pubblico e del privato per promuovere, valorizzare e proteggere il territorio locale?
Il progetto presenta una soluzione di comunicazione semplice ed immediata: utilizzare i prodotti commerciali delle attività produttive fortemente radicate nel territorio, per veicolare un QR code che inneschi un processo di ingaggio del potenziale turista nel mondo, portandolo ad atterrare su un sito web costruito ad hoc dalla Regione per comunicare l’eccellenza del proprio Turismo e Cultura.
Il Privato diventa così, attraverso i propri prodotti, un immenso portale di ingaggio al fine di promuovere il proprio territorio, generando senso di appartenenza e restituendo valore: dalla produzione di un prodotto finito al prodotto che produce valore oltre sé stesso.
Beauty Creates Beauty
The Private Sector
takes part in the process at no cost, promoting the same territory that gives life to their companies, while taking pride for it and acting as an amplifier of the region’s brand awareness around the world.
The Public Sector
reaches the goal that it pursues, which is to create positive ripple effects and outstanding results for the good of the community.
Think Local
THINK LOCAL is an attitude, a mindset, a new way of seeing and being that favours the love and respect for the local ecosystem over the consumerism and the fascination for what’s “global”, that doesn’t take responsibility for inconsiderate behaviours. It isn’t just a concept that can be grasped conceptually, is a philosophy that informs our way of showing up and acting in our society.
THINK LOCAL stems from the heightened awareness that we are all interconnected and that our local ecosystem – in all its facets, social, cultural and economic – should take precedence and should become the centre of our attention, for the sake of its own development and growth and for our well-being and evolution.
From this perspective, the digital world is seen at the service of our physical experience, and not the other way around, just like the mind is at the service of the heart when a brighter vision for the future is created.
THINK LOCAL, ACT GLOBAL
THINK LOCAL means going back to the essence of who we are, of where we come from and experiencing our own reality with fresh new eyes. Changing our perspective, for so many years intensely focused on what’s “out there”, and starting looking inward to discover a new sense of wonder for all the beautiful things we are surrounded by in our Country. It’s about being present to the many wonders of your local area, it’s about investing in quality local products, leveraging on local resources, supporting the local commerce and our peculiar and timeless craftmanship. They say “when you change the way you look at things, the things you look at change” and this is exactly what we are fostering through the THINK LOCAL campaign.
