Creative Rational
...But the sea where pain ends is the sea of Posillipo, the glaucous sea that takes on all colors, which adorns itself with all the beauties. How much the human brain can devise to imagine heaven, it realizes.
The journey to Campania starts from the sea, the undisputed protagonist with its intense colors and infinite shades. Its jagged coasts, rich in bays and inlets, and its islands give life to a unique landscape, represented by the small codes of the qrcode. A region kissed by the sun and the sea capable of combining environmental peculiarities, history, art, tradition in the most scenic way possible. Blue in all its shades is the common thread: blue is the sea that touches the blue sky, dominated by the majesty of Vesuvius, the symbol of the region that every year wins a considerable number of "blue flags".
500 kilometers of coastline overlooking the Tyrrhenian Sea, dominated by Vesuvius, an icon and natural monument that dominates this land imposingly. The Italian pictorial and landscape element among the best known in the world has been inserted in iconographic form as a central element of the qrcode to strengthen the immediate perception by the customer / tourist.
A technological choice that allows customers from all over the world to dive into the colors of Campania in a few seconds.
"THAT'S AMORE, THINK CAMPANIA": the famous song, written and sung by Dean Martin, the hymn of Italianness all over the world and dedicated to Naples, inspired the claim, which thus becomes easy to memorize.
